Greater clarity about the offer, way of working and communication.
Frank Schel of Practical Media wanted to explore how his offer and communication could better reflect what he wants his business to provide. With upMention, he explored the relationship between the entrepreneur, the offer, the audience and the marketing.
- Question
- Offer and communication
- Part of the exploration
- Organisational constellations
- Outcome
- Insight and direction
Exploring the question from different perspectives.
Organisational constellations formed part of the exploration. The session and follow-up conversation provided a starting point for discussing what Frank recognised and what that could mean for his communication and way of working with clients.
Three areas for the next step.
Offer
Make clearer choices about what Practical Media wants to provide and which capabilities to emphasise in its communication.
Visibility
Show the entrepreneur and the way of working alongside the services.
Collaboration
Explain more clearly what clients can expect and where the boundaries of the engagement lie.
From insight to further development.
In the follow-up conversation, we discussed how these areas could inform the website, videos and client conversations. The value of this engagement lay in insight and direction for further decisions.
Where is your next growth opportunity?
Tell us what is holding you back. Together we will look at what your question needs.