Knowledge Overview
This overview brings together upMention's existing articles, explanations and customer cases by topic. An article helps you understand a question better. An explanation shows how upMention works on a topic. A customer case describes what demonstrably happened at a client. We mention for each reference which of the three it is, so you know what to expect.
Strategy and research
Explanation: upMention Intelligence shows how we organise information, assumptions and choices around a business question before we start execution.
Explanation: Systemic work on organisation and marketing describes how we investigate collaboration, responsibility and customer questions in context, and when an organisational constellation or marketing constellation is appropriate.
Marketing and customer journey
Explanation: Marketing provides the overview of how upMention looks at visibility, enquiries and the customer journey, with deep dives into seo, visibility in AI and online advertising.
Article: Researching positioning and target audience helps distinguish which assumptions about a target audience come from the organisation itself and which from the market.
Article: Collaboration between marketing and sales is about the transfer of enquiries between both teams and where that often gets stuck.
Customer case: Credion describes how the quality and follow-up of enquiries was addressed for this client.
Technology and processes
Explanation: Technology provides the overview of software development, automation and AI applications within Developer as a Service, with deep dives into software development, automation and AI applications.
Customer case: Kitchen Studio describes a concrete automation trajectory and what that yielded in practice.
Organisation and collaboration
Article: Undercurrents in organisations investigates why a discussion or decision keeps recurring, even when everyone seems to agree.
Article: Founder and ownership is about how decision-making space and responsibility are distributed within an organisation. This is not only relevant during organisational development, but also when a technical or marketing project gets stuck because decisions always return to the same person.
Explanation: Preparing for an organisational constellation explains what a session looks like and what you should have in order beforehand.
Three example reading routes
A reading route shows how topics come together in practice. These are not mandatory paths, but examples of how articles, services and cases complement each other.
Example route marketing: start at what we do, read more about marketing and specifically about seo, and see how that came together at Credion in the quality and follow-up of enquiries.
Example route technology: start at what we do, read more about technology and specifically about automation, and see how Kitchen Studio translated that to software development via Developer as a Service.
Example route research: start at upMention Intelligence for an assumption to be tested, continue to a relevant marketing or technology page, and conclude with an in-depth article such as undercurrents in organisations or positioning and target audience.
Do you have a question that does not fit directly into one of these topics? Check the frequently asked questions or contact us.