Discover your organisation’s next growth opportunity. upMention brings together strategy, marketing and technology for ambitious small and medium-sized businesses and larger family businesses. We help you make informed commercial choices, put marketing into practice and develop software that supports your organisation.
Choose the entry point that best matches your question. If it's not yet clear where the bottleneck lies, we look into that together first.
What do we choose?
Make informed choices about your audience, offer, positioning and commercial priorities.
A clear course and a concrete plan.
See our strategic approach →How do we reach and convince the right people?
Put your choices into practice through focused marketing and use the results to inform your next steps.
More relevant attention, trust and enquiries.
See our marketing approach →What can be simpler, faster or more scalable?
Develop websites, software, integrations and automation around what your organisation needs.
Less manual work and a faster, more measurable process.
See our technology approach →We bring organisation, customers, market, behaviour and results together.
We decide what can make the biggest difference now.
We put strategy, marketing and technology to work with purpose.
You don't get a long list of loose opportunities. We make one commercial choice concrete and set out what needs to happen, who is responsible, what it costs and how we measure the result.
We don't just advise on what should happen. Our teams can also execute it.
Growth rarely gets stuck on a single channel. Sometimes a sharp choice is missing. Sometimes marketing reaches the wrong people. And sometimes the technology makes further growth unnecessarily hard.
A promising audience isn't being reached yet.
What the organisation promises doesn't match what customers experience.
Customers voice a need that no clear offer answers yet.
Marketing and sales are working towards different goals.
Employee knowledge isn't being put to enough use.
A website, system or manual process is holding back conversion and scale.
We're not after a complete list of possibilities. We're after the choice that can create the most movement right now.
Good commercial choices rarely start with new information. Usually the information is already there, spread across people, systems, customers and the market. We bring it together in one place, analyse it with AI and turn the outcomes into priorities and tasks together with you.
We call that way of working upMention Intelligence. It brings together information from the organisation, its customers and its market to support research, analysis and advice. Our people review the outcomes. It supports strategy, marketing and technology and is not a separate service you need to buy.
From inside
From outside
Every organisation is different. That's why we only investigate the information that helps make better commercial choices. Sometimes that's a conversation. Sometimes data. Usually both.
We combine insights from internal systems, conversations, customer feedback, online behaviour and public sources into one overview.
Examples of sources
Sometimes growth is not held back by the market or the technology, but by how responsibilities, decisions and expectations are divided inside an organisation.
Where it helps, we use organisational constellations to make the relationships between people, roles and decisions visible. With marketing constellations we look at how the offer, the target audience and the message relate to each other.
It is not a mandatory step and it is not therapy. It is a form of research we only use when the question calls for it. What comes up is always connected to business information and a concrete next step.
Every month we discuss what's been done, what's changing with customers and in the market, and what results are becoming visible. Then we decide what to keep, adjust or take on as the next priority.
We pull together the most important information.
We settle on one commercial priority.
We deploy strategy, marketing and technology.
We make visible what actually changes.
We look into why something is or isn't working.
We update the plan for 30, 90 and 365 days.
/TECHNOLOGYCustom kitchens sketched at the kitchen table, captured in the app right away.
/TECHNOLOGYFrom stair configurators and an international website to Stairfinder and an internal expense system.
/MARKETINGA case about connecting relevant search questions, website content and organic visibility.
“upMention helps you see the opportunities you don’t spot yourself, and translates them into a clear direction and concrete next steps.”
Frank Schel, owner
Share where growth is falling behind or where work inside your organisation isn't coming together well. You don't need to know yet whether the answer lies in strategy, marketing or technology.