The teams
Four teams that realize commercial growth together.
Every team owns its own responsibility, but works from the same commercial priority. That's how strategy, marketing, technology and organisation stay connected.
DIRECTION
Management
Sets the commercial direction and makes sure every team works toward the same result.
I have been building upMention for 23 years and grew from the foundations of software and websites to clients, positioning, and growth. My role as owner is to provide direction, clarify commercial choices, and ensure our teams work as one organization for you. I build on what has been created over the years while clearly choosing what the next phase requires of us.
THE MANAGEMENT TEAM IS RESPONSIBLE FOR
Strategy, direction, key client relationships, partnerships and organisational development.
MARKET
Orange
Translates the chosen direction into marketing, client work and day-to-day delivery.
A commercial choice only creates value when clients and the market notice it. Orange translates strategy into research, content, campaigns, websites and everyday client work. We build concrete plans, share out responsibilities, and make sure the chosen work is actually delivered.
Alexander
Head of Marketing
THE ORANGE TEAM IS RESPONSIBLE FOR
Client guidance, marketing planning, research, content, campaigns, visibility and results.
TECHNOLOGY
Lions
Builds and runs the technology needed to execute plans and scale them further.
I have been involved with the organisation from the early days in Kenya. In that time our work has grown from building websites to software, automation and AI applications that support commercial processes. Lions is more than a development team. We investigate which problem needs to be solved, build what is needed, and make sure the technology can also be used and maintained by the rest of upMention.
Richard
Head of Software Development
THE LIONS TEAM IS RESPONSIBLE FOR
Software development, automation, AI applications, technical quality, security and process improvement.
CONTROL
upTick
Makes planning, capacity, finance and progress visible across the organisation.
Growth needs direction, but it also needs grip. upTick keeps an eye on the numbers, forecasts, responsibilities and progress. That makes clear what is realistic, where course corrections are needed, and which choices hold up financially and organisationally. Our role is not just to look back. We help the organisation look ahead and make decisions on time.
THE UPTICK TEAM IS RESPONSIBLE FOR
Finance, forecasting, administration, reporting, controls and decision support.
