upMention
About upMention

Since 1999 we help organizations grow.

What began as software and websites has grown into an international team for strategy, marketing and technology. From Delft, Nairobi and London we help organisations decide where growth lies and make sure that choice gets executed.

Founded in 1999Delft, Nairobi and Londonstrategy, marketing and technology

upMention team aan het werk
The teams

Four teams that realize commercial growth together.

Every team owns its own responsibility, but works from the same commercial priority. That's how strategy, marketing, technology and organisation stay connected.

Jun en Geerten bij de voordeur van upMention

DIRECTION

Management

Sets the commercial direction and makes sure every team works toward the same result.

For you, this means: clear commercial choices and a single point of contact for direction.

I have been building upMention for 23 years and grew from the foundations of software and websites to clients, positioning, and growth. My role as owner is to provide direction, clarify commercial choices, and ensure our teams work as one organization for you. I build on what has been created over the years while clearly choosing what the next phase requires of us.

Geerten

Owner and CEO

THE MANAGEMENT TEAM IS RESPONSIBLE FOR

Strategy, direction, key client relationships, partnerships and organisational development.

Alexander tijdens een gesprek

MARKET

Orange

Translates the chosen direction into marketing, client work and day-to-day delivery.

For you, this means: a marketing team that turns research into visible delivery and results.

A commercial choice only creates value when clients and the market notice it. Orange translates strategy into research, content, campaigns, websites and everyday client work. We make concrete plans, share out responsibilities, and make sure the chosen work is actually delivered.

Alexander

Head of Marketing

THE ORANGE TEAM IS RESPONSIBLE FOR

Client guidance, marketing planning, research, content, campaigns, visibility and results.

Richard voor de upMention muur in Nairobi

TECHNOLOGY

Lions

Develops and runs the technology needed to execute plans and scale them further.

For you, this means: developers who understand the way you work and deliver software in usable steps.

I have been involved with the organisation from the early days in Kenya. In that time our work has grown from developing websites to software, automation and AI applications that support commercial processes. Lions is more than a development team. We investigate which problem needs to be solved, develop what is needed, and make sure the technology can also be used and maintained by the rest of upMention.

Richard

Head of Software Development

THE LIONS TEAM IS RESPONSIBLE FOR

Software development, automation, AI applications, technical quality, security and process improvement.

Jun bespreekt cijfers met een collega

CONTROL

upTick

Makes planning, capacity, finance and progress visible across the organisation.

For you, this means: insight into planning, feasibility, progress and the agreements needed to keep moving.

Growth needs direction, but it also needs grip. upTick keeps an eye on the numbers, forecasts, responsibilities and progress. That makes clear what is realistic, where course corrections are needed, and which choices hold up financially and organisationally. Our role is not just to look back. We help the organisation look ahead and make decisions on time.

Jun

CFO and CTO

THE UPTICK TEAM IS RESPONSIBLE FOR

Finance, forecasting, administration, reporting, controls and decision support.

How we look at an organisation

We look at the whole, not only at separate parts.

Results come from coherence. How responsibilities are divided, who takes decisions and how people inform each other often matters more than a single campaign or tool.

That is why, alongside market, data and technology, we also look at the relationships inside an organisation. Where it fits, we use systemic forms of research to make those relationships visible, always connected to a concrete business next step.

Read more about systemic work

Our history

From software and websites to one partner for growth.

Since 1999 we have kept evolving. From software and websites into findability, marketing and international expansion. Today we help organisations grow through a combination of strategy, marketing and technology.

  1. 1999

    Software and websites

    Hein van Vlastuin starts developing software and websites for organisations from TU Delft.

  2. 2003

    From website to findability

    More and more we help clients not only with developing, but also with being found and reaching new customers.

  3. 2006

    Our own team of developers in Nairobi

    In Nairobi we set up our own team of software developers. This expands our technical capacity and creates the international development base of upMention.

  4. 2011

    From websites to commercial growth

    For clients such as Oudaen and DBA, our work grows from websites into SEO, conversion and long-term marketing support.

  5. 2016

    Systemic work as a complementary vision

    We add systemic work as a complementary view on our craft: organisational constellations and marketing constellations, applied internally as well as with clients.

  6. 2021

    Heinosoft becomes upMention

    The new name fits our broader role: helping organisations grow by bringing visibility, marketing and technology together.

  7. 2023

    An office in London

    With the opening of an office in London we expand our international presence and support more organisations outside the Netherlands.

International from the inside

Local commitment, international strength.

Our clients are mainly based in the Netherlands, but like us they are regularly active internationally. From our three locations we combine local commitment with international knowledge, experience and capacity.

Our developers work from Nairobi, strategy and client teams are based in Delft, and from London we strengthen our international perspective and connection with the British market. Everyone works within the same organisation and towards the same goal: helping clients grow through strategy, marketing and technology.

Samenwerken in het upMention kantoor in Kenia

Delft

The Netherlands

Nairobi

Kenya

London

United Kingdom

Contact

Tell us what you're up against.

Share where growth is lagging or where work isn't coming together inside your organisation. You don't need to know yet whether the answer lies in strategy, marketing or technology.

Describe what you want to achieve, where growth is lagging or what isn't coming together inside the organisation.

We will reply as soon as possible.

Go to contact form