Credion
SEO for Credion’s commercial search questions.
Credion’s work with upMention focuses on organic visibility around business finance. By choosing the most important commercial search opportunity every month, Credion grew into more relevant visibility and qualified leads.
Relevance as the starting point for SEO.
- Top 3 positions
- 82
- Top 10 positions
- 212
- organic visitors p/m
- +1.250
- channel for qualified leads
- #1
Period: January 2025 – August 2026.
Start with relevance.
The case focuses on SEO: the connection between search questions, website content and visibility in search engines. The aim is to align relevant information more closely with the audience’s questions.
Getting more out of what was already there.
Credion had already developed relevant content and authority. The biggest opportunity lay in existing pages that sat just outside the top positions for important commercial search terms.
So we made targeted improvements to existing landing pages: content and structure, internal links and relevant external links. We added new content when something was actually missing.
Choosing the next opportunity every month.
Credion and upMention worked as one team. Every month we analysed the development of positions, traffic and results. Together we decided which page or search term became the next priority.
That consistently led to targeted actions: improving content, adding internal links, strengthening authority or creating new content. As more important keywords reached the top, the focus shifted to the improvements that could still add the most value.
More visibility on the topics that matter.
Top-3-posities in Google
- More visibility on commercial topics
- More relevant organic visitors
- More qualified leads
Over the period January 2025 to August 2026, the number of top-3 positions grew from 4 to 82. In May 2026, organic search delivered more qualified leads than any other marketing channel, according to Credion.
Growth also came from searches by people who were not looking for the Credion brand name. Branded search traffic declined over the same period, while total organic traffic grew. A larger share of traffic therefore came in through topics around financing solutions.
“For the service I would give five out of five. You have really delivered results and overall I am very satisfied with the service.”
Camden Andrews, CredionVisibility in Google and in AI.
upMention optimises Credion’s visibility in AI systems alongside Google. We measure this AI visibility continuously and report on its development. This way, Credion’s visibility keeps rising in Google and in AI systems alike.