upMention
STRATEGY

Strategy: from a growth question to a clear direction.

You want to grow, but which commercial choice deserves attention first?

For organisations seeking clarity about audience, offer, positioning or the connections between commercial choices.

Discuss your growth question
Outcome

What it achieves for you.

01

A well-founded commercial direction

02

Clear choices about audience and offer

03

An executable next step

Approach

How we approach it.

  1. 01

    We discuss the growth question and the information available.

  2. 02

    We determine which research is needed to make a choice.

  3. 03

    We set out the chosen direction and its execution concretely.

How we start

How a collaboration starts.

  1. 01

    Getting to know each other

    We discuss your question, what you want to achieve and what is currently in the way.

  2. 02

    Choosing a next step

    If your question is clear, a defined assignment can fit right away. A broad strategy process is not required.

  3. 03

    Recording agreements

    Before we start, we agree on the work, capacity, responsibilities and investment.

In depth

Connecting the organisation, its customers and its market

We explore what your organisation wants to achieve, what customers need and which market developments matter. We consider your offer, positioning, available information and the way decisions are put into practice. This helps distinguish what is known, what is assumed and what needs further investigation.

From insight to choices

The work focuses on practical questions. Which customers do you want to serve, what do you offer them and how do you want to stand out? Which commercial opportunities deserve attention? What does that require from marketing, technology and the organisation?

We connect the chosen direction to implementation priorities. Where appropriate for the project, we work with a detailed plan for the next 30 days, a direction for 90 days and a longer-term horizon. That planning horizon does not determine the contract term.

Choose the method to suit the question

We can draw on conversations, customer and market information, existing results and support from upMention Intelligence. Systemic work can help explore perspectives, relationships and assumptions. It is one possible approach and not a compulsory step. Our strategy service is broader.